Digital marketing is important because it allows businesses to reach and engage with consumers where they spend much of their time: online.

Digital marketing channels like social media, mobile apps, email, and websites can be used to connect with customers and promote products or services.

In addition to being able to reach consumers where they are, digital marketing provides businesses with a number of benefits:

1. Increased conversion rates: Digital marketing efforts can be easily tracked and measured, which allows businesses to see what is and isn't working. This helps them to make data-driven decisions and increase conversion rates.
2. Lower costs: Traditional marketing efforts can be expensive, but digital marketing is often less costly and more targeted, resulting in a lower cost per acquisition.
3. Greater audience reach: Digital marketing allows businesses to reach a larger audience in a shorter amount of time. This is because it allows them to target specific demographics and personalize their marketing efforts.
4. Higher engagement: Digital marketing channels like social media and email allow for two-way communication, which can lead to higher levels of engagement and customer loyalty.
5. Improved brand reputation: Digital marketing efforts like social media and content marketing can help to improve a brand's reputation by creating a positive brand image and engaging with customers.